QUALITY
We don't buy fabrics, we create them. Luna-Boo™ was monitored at every stage - from the thread to the finished garment - because the perfect fit starts with planting the seed of the plant we used to create the fabric.
BRAND MISSION
At LunaLeila, we believe you should never have to choose between your wellbeing and your sensuality. Our mission is to change the narrative around intimate apparel by creating underwear that’s as healthy as it is beautiful.
Leila Ismailova, co-founder & CEO
At a remote Ayurvedic retreat in India, I learned the importance of natural, thoughtfully chosen fabrics. I also began to understand the extraordinary intelligence of the female body and how deeply it deserves to be respected. That's where the idea for LunaLeila first came to me.
LunaLeila is more than underwear. It's a movement to reclaim ownership of our health, celebrate our bodies, and demand excellence from the products we invite into our lives.
Our fabric
Meet LUNA-BOO™
We believe underwear should care for your body, not conspire against it. LunaLeila is for women who read every label on their skincare and are done ignoring the label on the layer that touches their most sensitive, most absorbent skin. Our intimates are made from Luna-Boo™ - our signature blend of 95% Lyocell made from Bamboo and 5% spandex - OEKO-TEX® Standard 100 Class I certified and tested for PFAS, formaldehyde, and 1,000+ harmful substances. Buttery soft, second-skin light, and made to move with you.
Women Have Always Inspider Art. We'd Rather Help Them Create It.
Women have been painted, photographed, sculpted, and turned into muses for centuries. Yet in the major US museums only 12% of represented artists are women. We think women deserve more than a place inside someone else's frame.
We are building a creative home where female artists are commissioned, celebrated, and invited to turn their vision into something women can wear. Each limited drop brings an artist’s interpretation of femininity into our most intimate layer. Our first collaboration begins in Paris with Yulia YG, whose art inspired our limited Ferrari Red and Elsa Blue collection. The two colors embody the balance within us: Ferrari Red carries fire, action, and masculine energy; Elsa Blue holds intuition, softness, and the feminine. Together, they reflect the yin and yang every woman moves between and contains. Yulia’s artwork accompanies the drop as a limited series of collectible cards. Every card is signed and includes a personal message for the woman you are becoming.
OEKO-TEX Standard 100 Class 1
Tested to a high standard, so you never give it a second thought
WHAT WAS TESTED
We test both fabric and finished garment for 1,000+ harmful substances, including PFAS, formaldehyde, azo dyes, phthalates, BPA, and heavy metals.
WHY CLASS I
OEKO-TEX has four product classes. Class I carries the tightest limits and is used for baby and toddler products. Every LunaLeila piece is certified to it.
WHY IT MATTERS
Intimate skin is among the most absorptive on the body. What sits against it all day should be tested harder. So we did.
OUR VALUES
Some key principles that guide our design and production process.
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LESS IS MORE
We design by subtraction. No stiff boning, no push-up pads that alter your shape, no ornament, no bulky seams - we strip away the non-essentials and keep only what helps you feel your best.
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HEALTH FIRST
You read the label on your skincare and ingredients in your groceries; the layer with the most intimate access to your body deserves the same scrutiny. That belief - born from our founder's own health scare - is why LunaLeila exists.
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SENSUALITY ALWAYS
What remains after the subtraction is buttery soft and second-skin light, with a gentle stretch that moves with you. Underwear that never pinches, digs, or reminds you about itself - you put it on, forget it, and enjoy your day.
Care For Your Body, It's Your Home
We truly believe that our journey is just beginning. We're deep in R&D for our own proprietary Luna-safe blends, working toward a fabric portfolio that's 100% non-toxic and uncompromising in every standard we hold ourselves to. Luna-Boo™ was the first step. The future we're building towards is one where your first layer is always the safest, most beautiful thing in your drawer.
